Issues & Answers has all the necessary in-house resources to prepare the data for analysis, interpretation and insightful recommendations.

In addition to basic cross tabulations, we also employ a number of other analytical methods to uncover meaningful insights such as:

  • Conjoint Analysis
  • Correlation & Regression
  • Discrete Choice Modeling
  • Factor Analysis
  • Max Diff Scaling
  • Perceptual Mapping
  • Segmentation & Cluster Analysis
  • TURF Analysis
  • Data Mining (Rule induction, Lifetime Value Analysis), RFM Analysis, Neural Networks, etc.)