Our Team

Peter J. McGuinness, President
Issues & Answers Network, Inc.

Peter McGuinness is President of Issues & Answers Network, Inc., a market research firm he founded in 1988 headquartered in Virginia Beach, Virginia. Issues & Answers has over 500 employees in the US conducting telephone, web and in-person surveys and focus groups. Focus Groups are conducted in I&A’s Virginia Beach focus center and many cities across the country. Around 2000, I&A entered the international arena. There are now 21 alliance partners worldwide who conduct surveys in over 60 countries.

Prior to Issues & Answers, Mr. McGuinness has over 15 years of experience with two leading market research agencies as well as 15 years with a leading manufacturer. At Burlington Industries, Mr. McGuinness was Director of Corporate Marketing for the corporation, which included 24 consumer and industrial businesses. In addition to his duties in market research, he headed up the Economic and Advertising Departments and successfully co-developed a market research firm, which became a profit center for Burlington Industries. He served on the Conference Board’s Market Research Council and served as Marketing Director for the Crafted With Pride in U.S.A. Council. He has served as Chairman on the Textile and Apparel Management Advisory Board of the University of Missouri and as Chairman of the Sales and Marketing Committee of the American Apparel and Footwear Manufacturers Association.

In 2008, Mr. McGuinness was the pollster for the “Sessoms for Mayor” Campaign and provided the guidance for the strategic plan to win the nomination. Mr. McGuinness earned his Bachelor of Business Administration degree at Pace University in New York.

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