Our Team

Gerianne King, Field Director
Issues & Answers Network, Inc.

Mrs. King began her career in marketing research in 1977 and quickly advanced to the position of Project Manager / Coordinator. In this capacity she was involved in the coordination of the political exit polls for the major networks during the 1990’s. Mrs. King advanced to the position of Director of Field and Focus Group Services.

In 1998, Mrs. King joined Issues & Answers. Her wealth of experience and knowledge is a direct result of the varied responsibilities undertaken throughout her marketing research career, including:

• Management of telephone and field studies from concept to tabulation and reporting;
• Questionnaire custom design, development and implementation;
• Coordination, management and supervision of external field services from project inception to completion, including cost estimating, recruiting, project execution, facility location, planning and preparation, to report writing and billing;
• Briefing, monitoring and quality control;
• Management of off-site consumer product testing and focus groups, both nationally and internationally.

Current responsibilities include the oversight of all domestic fieldwork (mall intercepts, in-depth interviews, focus groups, ethnographies, etc.) for a wide range of products and industries.

Mrs. King is a member of the National Marketing Research Association.

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